LinkedIn With Improved Analytics In Marketing
LinkedIn already had pretty great analytics at their disposal, but now they’re even more improved. The new analytics features enable users to see how other users have interacted with the content they’ve shared. This used to be limited to simple views and likes, but the analytics are now much more specific.Say you share a piece of content on LinkedIn, like a recent blog you wrote. The new analytics features can show you information like employees from a certain company that have viewed the blog, what network degree the views are mostly coming from, and what area these majority viewers reside in.This amps up your ability to connect with your LinkedIn network. If you want to increase engagement with those around you, cater to their tastes. Or, go with the flow and keep up the content you’re already posting and pay attention to who is watching.
It used to be that you’d have to search individual sections on LinkedIn. You couldn’t just type in “dog grooming” within their search and go through multiple categories – you’d have to search through People, Jobs and etc. to get a full scope of the results.LinkedIn has finally conformed to the new search standard and streamlined results. Now users can look through all categories available to them via just one keyword search. With this improved feature does come the removal of filters like “function” and “years of experience.” They aren’t gone forever, but they are only available to Sales Navigators using LinkedIn Premium.If you were wary of searching before just because it was such a hassle, don’t be anymore. Searching is easier than ever and can now require much less time. Go forth and search to your heart’s content!
LinkedIn blogging used to be a little bizarre. The platform they used for posting blogs was extremely dated, and it wasn’t like the finished post format was the most attractive ever. Again, LinkedIn is catching up with the times now instead of remaining in the past.The new look of the blog posting interface is much more sleek and streamlined now. You don’t have to navigate LinkedIn blogging through LinkedIn Pulse anymore. Just one click takes you to a new screen where you can immediately start writing your content.