C ustomer Relationship Management (CRM)
CRM empowers you to build robust, lasting relationships with your customers by understanding their needs and delivering personalized solutions — before they even ask.
Primitive Logic leverages technology to improve the fundamental human connections we all share, and we’ve been implementing Salesforce and other CRMs since 1999. This experience, coupled with our business architecture methodology, enables us to help you turn customers into loyal brand champions through strategies tailored to how you do business.
Why Is CRM So Important?
A robust CRM gives your sales, marketing, and customer service teams instant access to all the information they need, when they need it. Seeing the complete relationship you have with your customers enables your team to provide exceptional service and to approach your customers in a way that aligns with their personal preferences.
Are You Aware How Your Customer Experiences Influence Your Business?
Good relationships are good for business. Primitive Logic helps you take a mindful approach to CRM that equips your sales team with the right information at the right time and empowers your customer service team to anticipate and resolve issues to boost customer service. We also work with you to create targeted campaigns that are personalized to treat customers as the unique individuals they are.
Transitioning to a new CRM is more than just installing a new platform and feeding in your data. Because we’ve been implementing CRMs for decades, we understand what it takes to ensure your implementation is successful — and that you are positioned to evolve as technologies change.
One key distinction covered in the post on defining customer relationship management was between CRM as simply a technology piece of software that might be as narrowly defined as the software utilized by Sales, or CRM technology embracing marketing automation and email technology as well, compared against CRM as a holistic customer lifetime experience that takes into account marketing activity, sales actions and customer service.